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h AG Barr and smoothie producer Innocent have revealed their intentions to target juice demand through relative investment and product launches in their actions over the final week.
In the UK market alone, fruit-based drinks proceeded to show strong growth potential despite on overall decline in the country’s soft drink consumption in 2007, reflecting a wider European trend towards the segment.
This latent has no worked unnoticed along important multinational manufacturers such as Coca-Cola and PepsiCo who have migrated to expand their portfolio of soft drink brands, particularly in Eastern Europe. However, Innocent and AG Barr tension that they are committed solely to the UK market by far.
Euro demand
The strategy could prove to be discreet according to purchaser analyst Euromonitor, which said that the nation arrange behind only Germany in terms of EU juice demand rates last annual.
Annual fruit and vegetable nectar consumption within the UK during 2007 was 2.2bn litres Air Max Lebron 8, along of third placed Poland air jordan spizike, which drank 1.49bn litres over the same phase. However, Germany was base to be the largest mart in Europe for juice demand, consuming 3.3bn litres of the product, the analyst said.
It is in this market namely AG Barr announced namely it had entered into a conditional agreement to buy the operations of foreign soft-drink maker Groupe Rubicon for ￡59.8m (