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ztwoelve3g4w
Posted: Tue 3:36, 03 May 2011
Post subject: Tips because technology tranquility-Part -2
ISSUE: DATABASE MARKETING
Technology is making the database marketing and mining business big. Computer systems facilitate speedy handling of millions, even hundreds of millions, of data entries. This can cater supplemental proceeds for organizations with expensive databases.
Trap: Some database marketers and miners may not voluntarily expose the ways they want to use the association's data. They also may not make the organization aware of all third parties and corporate affiliates with whom they ambition to share the data. Similarly,
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, they may not uncover how they outsource data handling missions. Not creature mindful of these issues could cost the group money and impair relations with members.
Tip: Ask the database marketer or miner answers early and often. Also quest input from the company's buyers and an attorney with experience in this district.
2. ISSUE: CD-ROM DEVELOPMENT AGREEMENTS
Organizations planning new CD-ROM products and services may sign up with developers that absence the staff all butftware to do the job mainly. As a outcome, organizations may be subject to copyright infringement lawsuits, cost overruns, sloppy products, and user grumbles.
Trap: By overlooking the need because deserving diligence in dealing with CD-ROM developers, the association tin bring an end to ... spending double as many as rationed because the project and still be pessimistic. Defending opposition copyright infringement litigation single may cost extra than the product.
Tip: Investigate CD-ROM developers and their software ownership rights. To protect the association's rights, get a written CD-ROM development agreement. Consider a related toll-free patronize agreement with the same or a different enterprise so that members have a location to rotate if they have problems with the product, and be sure the association owns the toll-free digit.
3. ISSUE: OUTSOURCING TECHNOLOGY
As technology shakes faster and increases in complexity, many associations consider outsourcing.
Trap: When an organization namely frustrated with technology and enamored by the solutions offered by outsiders, who ambition talk up almost the likely disadvantages of outsourcing? Once outsourced,
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, how simple will it be to reverse the transaction if it turns out no to be effective?
Tip: Find an neutral source to comment on latent outsourcing disadvantages, and study those issues. Consider the fact that the association may lose control of fussy data and technology staff and costs. After addressing these issues, if outsourcing is still in the best amuse of the organization, be sure to cover entire bases with a comprehensive outsourcing contract. It should residence issues such as control, pricing, termination rights, vendor workers commitments, and prerogative of the vendor's intellectual property.
4. ISSUE: MEMBER TECHNOLOGY
Some associations are getting involved with their members' scientific needs in an exertion apt aid their members modernize and be able apt use league services (favor CD-ROMs or Web sites) and to increase the association's revenue through things such as royalty concerts with technology vendors namely mall membership software.
Trap: Working with members aboard technology issues may be riskier than working with them on more orthodox projects, such as administration businesses.
Tip: Before continuing, question these questions: Will the association provide technical support? Will the support comesintoseffect a staff person? Will there be a toll-free number for members to shriek seven days a week, 24 hours a daytime? If the answers to these questions are not, then who will provide support, by what cost, and for how long? Will the association intercede if a member's software archive does not work, while the association sponsored the software through a royalty agreement?
Determine what risks the association can cover with warranty and what additional hazards can be covered contractually. For example, the compact c
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