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ghdhair100
Posted: Fri 4:25, 18 Mar 2011
Post subject: Balancing SEO with Readability_5
Balancing SEO with Readability
Balancing SEO with ReadabilityShare this Blog Entry: Exploring the key to balancing Search Engine Optimization with readability.Life is a balancing act. We hear about balanced budgets in the news,
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, a balanced diet from our doctor and there8217;s a ton of other forces which require balance in our everyday lives.Even the plots of familiar fairy tales are based on finding the right balance. Think Goldilocks and The Three Bears 8211; Goldilocks had to try the bowl of porridge that was too hot and the one that was too cold before she found the one that was just right.Article writing and marketing isn8217;t any different in that we see many situations that require a delicate balance. One of the most challenging balancing acts in article marketing is the one between search engine optimization (SEO) and readability. The ultimate goal is to satisfy the complex and constantly updated search engine algorithms while also producing creative, natural-sounding and readable articles.In this video, I8217;ll share the simple key to balancing SEO with readability and go a little more in-depth on what it means for you.Downloadable Versions:Again, the key to balancing SEO with readability is to not even try. Here8217;s a review of the main points from the video:Conscious (Or Unconscious) Desire to 8220;Stuff8221; 8211; When you8217;re writing articles solely for the sake of search engine optimization, there8217;s a desire to inflate the number of instances of your keywords so you can stand out in the eyes of search engines. The result is something we call keyword stuffing 8211; a situation where there are so many instances of the same keyword throughout the article that it doesn8217;t sound natural. When a reader experiences this, they leave your article and look elsewhere for the information.Too Few Keywords 8211; If your article goes off-topic and doesn8217;t stay focused on your targeted keywords, the search engines may not recognize your article or index it. Articles like that may be easy-to-read, but they won8217;t get you any closer to optimizing your content for search engines.Finding the Balance 8211; 8220;Don8217;t even try8221; sounds almost too simple, so think about the writing process like this:Before you write,
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, decide what keywords to build the article around.Create a title that includes your chosen keywords.Write the article in your own words. (Don8217;t even try to ramp up the keyword density of your keywords,
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, just write.)Check to see if the keyword density is around 1%. (1 instance of the keyword for about every 100 words)If the density is significantly higher or lower, remove or add a couple to get closer to 1%.Easy-to-Read and SEO-Friendly 8211; Always test the readability of your articles before you submit them. If it doesn8217;t sound natural when you read the article aloud, revise it until it does. Never sacrifice readability for anything else because that8217;s the most important thing.Incorporate the 8220;Don8217;t even try8221; mentality every time you write and submit a new set of high-quality, original articles.What other areas of article writing and marketing do you feel you struggle to keep in balance? Leave a comment to share your thoughts.
The exclusionThe head teacher wrote to the parents of R and F telling them that neither R nor F could come back to school, but that they would be given help in completing their course at home. He should, of course, have told the parents immediately, ideally by telephone followed by a letter, of their right to make representations to the governing body.
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