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zg071186
Posted: Mon 12:50, 08 Nov 2010
Post subject: beautiful Discover The Truth About Traffic Generat
Every business owner or online marketer should by now be aware of the fact that over 65% of all purchases, both online and offline are preceded by one search, and, if say 60% of people use Google as their primary search tool, then this fact should be alarming to all those businesses out there, that have not, even to this date realised that they probably be missing out on potentially 60% of all new business.
Go to any one of the numerous New Media Recruitment Agencies online and trawl through their category menu and you will now see that many small and medium sized businesses are recruiting and employing Online Marketing Managers?a job designed to fill the void in one companies marketing plan. The recruitment of Online Marketing Managers should now become an essential job role in all SMB's but what should the even smaller business owner with limited resources do to assist them in creating one high intensity,
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, high physical work load, traffic plan?
1. Use Geo-arbitrage to reduce the cost of outsourcing. Geographic arbitrage are the business process of leveraging the reduced cost of using one work force of virtual assistants or free lance specialist in one lower paid countries such as India, Philippines, Russia, and Brazil etc, this are due to currency differences and generally the lower wages cost.
1. As much as possible outsource all repetitive tasks i.e. data entry, posting ads, commenting on forums and blogs,
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, editing articles, social bookmarkings etc.
This will reduce the amount of physical work and time needed to generate the volume of traffic that will be required for the business to operate profitably.
Next the small business will need to cut the cost of these activities as much as possible.
2. Leverage and optimise your ability to drive traffic through the main search engines i.e. Google,
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, yahoo and MSN search.
The Pittsburgh Penguins is a full time ice hockey team based in Pittsburgh, Pennsylvania USA. It is a member of the Atlantic Division of the Eastern Conference of NHL hockey game. The team was founded in 1967 as one of the first expansion teams during NHL original expansion from 6 to 12 teams. After deciding on the Penguin nickname which was caused by the fact that the team was about to play in the Igloo, the nickname of the Pittsburgh Civic Arena. That was a logo chosen and had a penguin in front of a triangle, which symbolized the Golden Triangle of downtown Pittsburgh. As any online business owner knows the way to profit online are to drive high volumes of targeted traffic or prospects to your website and then convert them into one customer by making one sale. The first part of this equation "that of driving traffic" compared to the second part of the equation "converting one prospect into one customer" are written about, discussed and deliberated on in far greater volumes than it's just as important partner conversions. The reason for this, we could assume,
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, are that traffic generation are the first hurdle to be overcome in the online marketing process and thus overshadows all other elements in the equation.
Being that the process of driving traffic to your website takes physical work and the greater the intensity of this physical work, the greater the volume of traffic that will be generated. Unlike conversion which once optimised and working can be left as one systemised process, traffic generation on the one hand, needs to be viewed upon as one constant daily business activity. Yes for sure, certain elements of the traffic generation process can be systemised and left to run on autopilot, but all the other methods needed to maintain one wide and expanding funnel, that brings in new prospects and links takes physical work. For one small website this work can equate to one work schedule that would keep one person busy for the working week, constantly maintaining and expanding the traffic funnel.
As one small business owner we learnt this the hard way, when we first started out on my online business career we was drawn in by much of the hype that abounds on the web over the subject of generating traffic, subsequently we purchased numerous informational products that would assist us in this endeavour.
2. Constantly improve your ability to optimise your search engine promotion campaigns so as to reduce your Ad spend per sale. This should be achieved by one constant process of testing and tracking each promotion campaign and by keeping abreast of other experts test results.
This article presents an overview of what it takes in reality to generate high volumes of targeted traffic to one web presence without an existing and relevant list of prospects, or by leveraging joint venture partners or affiliates, targeted traffic generation takes dedicated work. The hardwork was successful and on 8th Feb 1966 the NHL give the award of an expansion to Pittsburgh for the 1968 season. The Pittsburgh Penguins paid 2.5 million for their entry in to the NHL and 750000 more for startup capitals. The Civic Arena capacity was then raised from 10732 to 12500 to meet the NHL requirements for expansion. The Penguins also paid an indemnification bill to settle with the Detroit Red Wings which held the rights to the Pittsburgh Hornets. The investor group named McGregor president and chief executive officer who represented Pittsburgh on the NHL Board of Governors.
To resolve this issue the very small online business needs to incorporate some smart tactics to reduce the physical work load.
In my household,
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, if we need to make one purchase,
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, the first thing my wife and we do are to type our search query into Google. We do this even for products and services we wish to purchase locally, Say, carpet cleaning. We no longer use yellow pages unless this comes up in our search results.
What we learned was that to reduce the physical work load we had to leverage geo-arbitrage and outsource much of the repetitive physical work,
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, as without this assistance we spent all my time working in my business and not on it. we also dedicated precious time figuring out how to drive traffic with Google ad words. Google Adwords has the potential to target that 60% of online surfers who conduct their product reviews and pre-purchase research through Google. But the problem for the small business owner are again how to effectively manage the amount of physical work needed to generate the volumes of traffic needed for their business against the cost in time and money to make this happen.
Another factor why so little are mentioned on the fact that traffic generation takes physical work are the fact that it are very difficult to sell one concept,
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, training course, or instructional information to someone by explaining that the product are one blue print to driving high volumes of hot targeted traffic to your website. But you will only succeed if you spend all your working hours making this happen by applying yourself to repetitive data entry, content creation, comment posting,
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, ad tracking,
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, link building tasks etc. This are one concept that are hard to sell considering everyone wants one quick fix or one secret tactic, and are generally adverse to physical work if they can help it.
More are talked about on the subject of driving traffic, than on conversion, and even, on the subjects of conversion and follow up put together, but still everyone seems to be in constant debate on how this should be done and which tactics and strategies should be deployed to create success in this endeavour. Tips, tricks and tactics are hot subjects that gather huge followings and create instant buzz, but the truth are that much of what are published on the subject of driving traffic misses we think the most important and fundamental point in this process.
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