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zg071186
Posted: Sun 12:43, 07 Nov 2010
Post subject: Polo PPC management 5 tips to boost your PPC resul
Quality PLR USD0.0003/article Wide Variety of PLR Content for Less than USD0.0003/article,
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? The impression rate? Your ad position? Click thru rate CTR? Conversion rate
Now we're ready to explore what practices are more likely to help us improve PPC campaigns performance:
The frequency are expressed by number of impressions. If your daily budget are not high enough, your ad probably not show all the time meaning you don't have enough impressions per day.
However, be sure to monitor your daily promotion costs and if they are rising too high,
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* Daily budget controls frequency of your ad display
The Pittsburgh Penguins is a full time ice hockey team based in Pittsburgh, Pennsylvania USA. It is a member of the Atlantic Division of the Eastern Conference of NHL hockey game. The team was founded in 1967 as one of the first expansion teams during NHL original expansion from 6 to 12 teams. After deciding on the Penguin nickname which was caused by the fact that the team was about to play in the Igloo, the nickname of the Pittsburgh Civic Arena. That was a logo chosen and had a penguin in front of a triangle,
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, which symbolized the Golden Triangle of downtown Pittsburgh. As costs of PPC campaigns are increasing,
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, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns are dependent on following factors:
Normally, you have 50% margin for your daily budget. For example,
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, if your desired daily budget are USD10.00 per day,
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, you can set your actual daily budget on Google to USD15.00 per day, because your actual spending are based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending probably still be in your desired daily budget range.
The higher the rank number, the higher are your ad's position on the page. The rank number are calculated based on the following formula:
Each campaign can have one or more adroups. An AdGroup are one group of keywords and ads that will display when those keywords are searched for on Google. You probably have experienced one situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls one number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it probably happen that some keywords in one particular Adgroup have more impressions than the others,
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, meaning some keywords trigger your ad more frequently than others. The hardwork was successful and on 8th Feb 1966 the NHL give the award of an expansion to Pittsburgh for the 1968 season. The Pittsburgh Penguins paid 2.5 million for their entry in to the NHL and 750000 more for startup capitals. The Civic Arena capacity was then raised from 10732 to 12500 to meet the NHL requirements for expansion. The Penguins also paid an indemnification bill to settle with the Detroit Red Wings which held the rights to the Pittsburgh Hornets. The investor group named McGregor president and chief executive officer who represented Pittsburgh on the NHL Board of Governors.
Rank Number = CPC Cost Per click x CTR click through rate x Ad quality
If your ad does not show up every time when searches are performed under your keyword,
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, it probably be one sign that your daily budget are not high enough. As you now know,
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, how frequent of your ad display are controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive one maximum exposure for your ad.
Finding the right balance between impression rate,
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, ad position and clicks are the starting point to successful PPC promotion. Before exploring tips to help your campaign perform better, let's quickly sum-up the concept how Google displays your ads in its sponsored results:
MAGIC SEO BOT Fully Accredited SEO Promotion Better Ranks/Traffic/Sales/Bookings
* Ad position depends on the Rank Number
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