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PowerPoint and similar programs have become increasingly popular with in-house trainers. The ability to prepare material directly on a computer to project onto a suitable screen has freed us from the acetate nightmare of poor quality overhead projectors, upside down slides [link widoczny dla zalogowanych], and scruffy flipcharts. So why then do we cringe when faced with yet another PowerPoint presentation? This article will begin to unravel the reasons, whilst helping suggest remedies to that hackneyed but true phrase of ‘death by PowerPoint.’
The presenter is the key element of the presentation yet on so many occasions I have seen the screen centre stage with the speaker lost to one side. So lesson one is to reverse that scenario.
I said earlier the visual aids complement the speech. This means that they should be appropriate, memorable and helpful to the audience. They should not distract, confuse or enable the audience to lose rapport with the speaker. Guy Kawasaki is something of a guru amongst the speaking profession and has a trademark to his speeches that is known as the ‘ Kawasak
The ability to give a presentation is a requirement in many business areas. It can be a powerful way to get across a message, to inform, explain and train. Sadly though, it is an assumed skill. It is a skill that managers are expected to have acquired along their career path without any formal training. We do not assume other skills so quite why we assume this one remains a mystery. Nevertheless the reality is that very few presenters have received any form of helpful training. Neither do they get accurate feedback. At the end of a presentation there are a few positive comments, maybe a round of applause, and an inward sigh of relief that it is over. No wonder it is such a wasted medium.
If there is one aspect of any speech that lacks influence, it is when it is being read word for word from a script. Consider this – how many presentations have you seen when that delivery is compounded by the script being on screen and still being read out as if the audience have not yet mastered the ability to read for themselves? The answer is of course, far too many.
There is hope however. Just like any other skill, there is a need for training and personal development. I would like to suggest that presenting, and presenting with PowerPoint are two different things, and one follows the other. Any potential speaker needs to develop positive presentation skills without the use of technical aids. This might seem daunting at first, but in reality, this is the foundation that speakers then build upon. The ability to speak with vocal energy, passion and interest is a key requirement. The ability to structure a presentation, to identify and develop key points in a memorable and influential style has to be learnt before adding in technical aids.
The first mistake people often make is to assume that if you can present, then using PowerPoint makes you a better presenter. This is not true. The use of PowerPoint should complement the presenter’s message, not take over. Consider this further. If the slide show is the most important aspect of the presentation [link widoczny dla zalogowanych], how much money could be saved if we disposed of the presenter and merely emailed the show to the audience?
Accelerated learning techniques often use visual imagery to add ‘stickability’ to information. Slide after slide in many presentations forgo the power of the image in favour of words – and often lots of them, crammed into too many slides at sizes that inevitably require the presenter to apologise for the difficulty in reading the slide.
It is said that the influence of a presentation is roughly as follows: words (text) form 7% [link widoczny dla zalogowanych], vocal input 38% and visual 55%. That is an interesting fact when you consider that most PowerPoint slides contain only text – normally in the form of dreaded bullet points. It is akin to having a car and only using 1 st gear. The program is capable of so much more yet there is a reluctance to use it.
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