Air Rejuven 8 Monitoring online influence

v class="googleright">The internet has shifted the balance of power in favour of the consumer. Rather than choosing to listen to the opinions of our friends,[link widoczny dla zalogowanych], family or retail shop assistants, we are instead taking our inquiries to the collective voice of the internet. Blogs,[link widoczny dla zalogowanych], forums, discussions boards and other kinds of social media platforms are coming to the front as important influencers of purchasing decision.
The question is - how influential is the online space? What should we be paying attention to,[link widoczny dla zalogowanych], and what should we ignore?
Firestarter have identified three spheres of influence marketers should be tracking on a daily basis. They include:
Website traffic. The volume of unique visitors who come to a site.
Keyword search. The number of times a word or phrase is searched using a search engine.
Conversations. The size of a member community or the number of comments posted.
All three provide insights into where, why and how the internet is influencing purchase behaviour. As the internet is in a constant state of flux, relying on only one of these source will provide an unbalanced view.
All three influencers need to be monitored, as each one tells us something different about our audience.
Example. High traffic to a website suggests the site contains information that is relevant or easy to find.? Low volumes of keyword search may suggest low brand or category awareness. Heavy chatter in forums may indicate the topic of discussion is unwritten about, or that the official content is not trustworthy.
In any case, by tracking these influencers over time, marketers can postulate the influence their brand is exerting on the market, versus the influence the market is exerting on their own brand.
The data can provide answers to these two important questions:
What type of website property and content is best suited to our brand?
How can we measure the effect online and offline marketing activity is having on our brand?
There are many analysis tools available to quantify the study of traffic,[link widoczny dla zalogowanych], keyword search and conversation. The tools are not always accurate, but they do provide a relative scale to draw conclusions and guide planning.
相关的主题文章：

[link widoczny dla zalogowanych]

Air Max Wright Do You Need Your Website To Work At

[link widoczny dla zalogowanych]

The post has been approved 0 times