Tiffany Necklaces1Social Networking – What&#82

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In the 21st Century, the antique bromide is more true than ever: It’s not what you know; it’s who you know and who knows you.
In great portion, we tin thank the Internet as namely these days. Despite its vast size and complexity, the Internet has cornered out to be a profoundly personal phenomenon. People nigh the earth are forming networks based above each conceivable mutual amuse, from the serious and practical to the aboveboard foolish. In 2005, the 80-million member webbing site MySpace got more page outlooks than Google. And the action namely merely continuing to grow.
It was only forty years ago that Dr. Stanley Milgram amazed everybody with his “small world” experiments, showing that a human could be connected to whichever given stranger in the United States at a remarkably short necklace of I-know-someone-who-knows-someone. Those experiments, which coined the term “six degrees of separation” were a revelation in the 1960s. Now the conception has become so versed that it is perhaps better known in its film trivia form: “Six degrees of Kevin Bacon.”
To better comprehend what is occurring and what it means for individuals and organizations, we turn to a relatively fashionable field of study: Social networking. We’ll see by 4 books. First we’ll watch what the ever insightful Malcolm Gladwell has to say on the topic, in his book The Tipping Point: How Little Things Can Make a Big Difference (Back Bay Books/Little Brown and Company, 2000). Second, we’ll turn to an exciting new book that’s peppery off the presses: Karen Stephenson’s The Quantum Theory of Trust: Power [link widoczny dla zalogowanych], Networks and the Secret Life of Organizations (Financial Times Pearsons [link widoczny dla zalogowanych], 2006). Then we’ll examine the groundbreaking academic treatise Structural Models in Anthropology by Per Hage and Frank Harary, et al. (Cambridge University Press, 1984). And finally we’ll argue Robert L. Cross and Andrew Parker’s The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations (Harvard Business School Press, 2004).
Malcolm Gladwell’s writing popularized the useful and now nearly ubiquitous term “the tipping point,” which in epidemiology describes “that an thespian moment in an pestilence when everything can change entire at once,” Gladwell writes. He examines a alike phenomenon in mores. Small factors [link widoczny dla zalogowanych], minds or behaviors collect momentum and become contagious. When they approach critical hunk

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